A former speechwriter to Al Gore will deliver a masterclass at the Scottish Parliament in Edinburgh next month.
The workshop, titled Wisdom from the White House will give delegates some insights into how craft speeches like an American President.
Eric Schnure serves as an Adjunct Professor at Johns Hopkins University in Baltimore where he teaches speechwriting.
He served as Director of Executive Communications at General Electric before he set up his own consultancy.
Eric is back by popular demand because he gave the same workshop to a group of speechwriters at Cambridge University last year.
He will provide examples and exercises from Government and business to teach how to write speeches that engage audiences of all sizes.
Eric is especially known for his humour writing. He has written countless one-liners and scripts for celebrities and politicians, prompting journalists in Washington to describe him as one of the ‘go-to guys’ for political humour.
The workshop is part of the European Speechwriter Network conference which runs for two days on the 20 & 21 October.
Other speakers include, Barton Swaim, who worked for an American Governor, and wrote a candid memoir about the experience, and Vincent Stuer, from the European Commission, who will talk about Brexit.
You can see Eric talking about the power of storytelling in this video.
The European Speechwriter Network brings together speechwriters from all over the world who work for Governments and international institutions.